Wolverine WorldWide – US shoe manufacturer, company history

Wolverine WorldWide is an American shoe brand. The company has been known in the United States for a very long time and has proven itself well in terms of quality, convenience, and price.

Now Wolverine WorldWide Corporation owns such shoe brands as Cat, Hush Puppies, TracknTrail, Hytest, Patagonia, Sebago, Bates, Harley-Davidson footwear, Wolverine, Chaco, Cushe, Merrell.

History of Wolverine

Not for nothing they say about America that it is a country of great opportunities. Well, there were very great opportunities there at the end of the 18th century. At that time, the home business was booming. Many goods that were made by hand in shops were then successfully imported to other countries.

Wolverine World Wide was founded by G.A. Krause, and initially, it was engaged in the production of electricity in the city of Rockford, Michigan (Rockford, Michigan). But sometime later in 1903, with the help of his sons, Krause built a shoe factory and named it Hirth-Krause. The workers sewed about 300 pairs of shoes a day. It was a simple, reliable, and high-quality shoe that the workers of America so needed.

In 1908, it was decided to build their tannery, in which leather for Wolverine shoes was harvested. For the reliability of the shoe, the Wolverine has been nicknamed “the 1000-mile shoe”. Realizing how profitable the shoe business was, a large-scale advertising campaign began in 1919. In 1921, the shoe company is renamed Wolverine Shoe & Tanning Corporation. In 1928, Wolverine begins to sell its shares to its workers, which further develops the company and business. But in 1931, the Great Depression sets in, which slows down the development of the company. The factory is still running, but the shoes are simply stockpiled until the end of the depression. During World War II, Wolverine begins making pigskin gloves for the US Navy.

After the war, in 1946, Wolverine built a new pigskin processing factory. In 1952, with the displacement of horses by machines, Wolverine considers increasingly tight pigskin as an alternative. This issue is dealt with by the son of Krause – Victor.

In 1964, Wolverine Shoe & Tanning Corporation is renamed Wolverine World Wide, Inc. In 1965, the entire stock of Wolverine shoes was sold at the Big Board auction, and sold very quickly. Since 1976, the company has again begun to expand and develop, creating a name for itself in the US market. In 1986, Wolverine sponsored the Biochemical Engineering Laboratory at the University of Michigan. In addition, Wolverine establishes the International Design Center in Italy. And 1989 Wolverine sells more shoes in the international market than in the US market.

In 1991, the DuraShocks technology was invented, which was a lightweight and comfortable casual shoe. In 1994, the anti-slip sole was introduced. In 1996, DuraShocks Fusion technology makes the last even more comfortable and durable. Further, many more technologies were presented that improved shoes. Shoes from Wolverine are high-quality, comfortable, and durable shoes for the whole family.

The Wolverine brand produces comfortable everyday shoes for women, men, and children. In the assortment of the company, you can find boots, shoes, sandals, and sneakers.

Currently, on the official website of the company, which is also an online store, in addition to shoes, you can also buy both men’s and women’s clothing under the same brand.

Where to buy Wolverine, the addresses of official stores can be found on the global website of the company: wolverine.com